Best Alpine Wellness Hotels Presents “WILMA,” the AI Travel Planner

A New Take on Wellness Vacations

Best Alpine Wellness Hotels is bringing a new digital dimension to Alpine tourism: With www.wellnesstrip.com, the hotel group is introducing a smart travel planner that helps guests find the right wellness hotel in a highly personalized and straightforward way.

Instead of clicking through numerous websites, offers, and filters, all it will take in the future is a simple sentence. For example, if you write, “We’d like to spend three nights as a couple this fall, enjoy a beautiful wellness hotel, and would love a mountain view,” you’ll receive a personalized recommendation from the member hotels of Best Alpine Wellness Hotels within seconds—without any search forms, filters, or prior knowledge.

From Hotel Search to Personalized Advice
With www.wellnesstrip.com, the Best Alpine Wellness Hotels are changing the way wellness vacations are planned. For the first time, it’s not a traditional search system that replaces personalized advice, but an AI-powered conversation. Guests don’t need to know which hotel they’re looking for or which filters to select. They simply tell Wilma what they’re looking forward to—and Wilma takes care of the rest.

The travel planner understands natural language and recognizes not only individual terms but also desires, moods, and the reason for the trip. Whether it’s a romantic getaway, a family vacation, an active vacation, or pure relaxation—Wilma recommends exactly the hotel that best matches your personal preferences. For the first time, an anonymous hotel search is transformed into personalized wellness advice—digital, available anytime, and yet personal.

Wilma – the Digital Hostess
This digital travel companion has been deliberately named Wilma. She’s more than just a chatbot—she’s the digital hostess of Best Alpine Wellness Hotels. Friendly, knowledgeable, and always available, she guides prospective guests right from the start of their vacation planning and helps them find the perfect wellness getaway.

“Our guests want inspiration and personalized advice—not countless clicks through booking portals. With Wilma, we combine the warmth of our hosts with the possibilities of modern technology. We don’t treat artificial intelligence as an end in itself, but as a genuine service for our guests,” explains Anna Krall, Head of Marketing at Best Alpine Wellness Hotels.  

Personalized Assistance – Around the Clock and in Any Language
Whether late at night, on weekends, or on holidays—Wilma is available 365 days a year. She answers questions immediately and assists guests in a wide variety of languages. This makes planning a wellness vacation easier, faster, and even more convenient for international guests.

What makes it special: Wilma doesn’t just recommend a single hotel. She knows all the member properties of Best Alpine Wellness Hotels and can find the exact hotel from the entire association that best suits your individual vacation preferences. What used to be handled by an experienced travel advisor or concierge can now be done in just a few seconds—personally, hassle-free, and available at any time.

More Time for Genuine Hospitality
It’s not just vacationers who benefit from the new technology—member businesses do, too. Frequently asked standard questions are answered in advance. At the same time, prospective guests can more quickly find the hotel that truly meets their needs.
This results in more qualified booking inquiries, and hotel teams gain more time for what no artificial intelligence can replace: genuine hospitality and personalized on-site service.

Innovation from Tyrol
With www.wellnesstrip.com, the Best Alpine Wellness Hotels are once again demonstrating their commitment to playing a pioneering role not only in wellness and hospitality, but also in digitalization.
As the first hotel association in the Alpine region, they are offering their guests an AI-powered wellness advisor that combines personalized advice, inspiration, and hotel reservations in a single app.
www.wellnesstrip.com was developed in collaboration with the Tyrolean technology company Innovationlab GmbH and the project team led by Daniel Traut, Thomas Fartely, and Lorenz Blattl. The project combines Austrian innovation with the Best Alpine Wellness Hotels’ more than 30 years of experience and impressively demonstrates how traditional hospitality and modern technology can go hand in hand.

With www.wellnesstrip.com, the Best Alpine Wellness Hotels are not only introducing a technical innovation—they’re creating a new way to plan wellness vacations. Simpler, more personalized, and more attuned to guests’ needs than ever before.