50 Years of STOCK resort v
Half a century of hospitality, countless encounters, and a success story that has always been shaped by heart, family, and passion: The STOCK resort in the Zillertal will celebrate its 50th anniversary in 2026.
The emotional highlight of the week-long celebration was an atmospheric summer festival on July 2, which impressively showcased what has set the resort apart for five decades—genuine warmth and special moments that linger in the memory.
An Evening All in White
About 450 regular guests, friends, partners, and long-time companions accepted the Stock family’s invitation and celebrated together on the resort’s festively decorated terrace. In a summery atmosphere, they laughed, shared stories, and raised a toast to five decades of shared history. Culinary delights from the open kitchen, fine drinks, and numerous personal encounters made the evening a celebration full of appreciation and camaraderie.
Once again, it became clear that the STOCK resort is far more than just an extraordinary wellness hotel—it is a place where relationships have grown across generations and where hospitality is practiced with genuine warmth.
Emotions That Bring Us Together
The personal speeches that evening were particularly moving. They spoke of courage, solidarity, and the vision of a host family that has been delighting its guests with passion and a spirit of innovation since 1976. Many long-time companions looked back together on special memories—moments that have shaped the STOCK resort over the decades.
It is this close bond between hosts and guests that continues to define the character of the resort to this day and, at the same time, reflects the values that the Best Alpine Wellness Hotels also stand for: authentic hospitality, the highest quality, and the feeling of having truly arrived.
Music, goosebumps, and unforgettable moments
Lisa Mauracher & Band created a unique atmosphere, and Daniel Stock hosted the evening with great passion. The big, goosebump-inducing moment came with the surprise of the night: the legendary Zillertaler Schürzenjäger took the stage, and by the time they played “Sierra Madre,” that very special magic had settled over the terrace, making this anniversary evening unforgettable. A moment that wasn’t just heard—it was felt.
A spectacular fireworks display with a laser show brought the evening to a close, before the party continued late into the night with DJ Albin. Guests danced, laughed, and raised a toast to 50 years of STOCK—to a history full of heart, family, courage, and genuine hospitality.
The STOCK resort—one of the founding members of Best Alpine Wellness Hotels—impressively embodies the values that unite all member properties: family-style hospitality, the highest standards of quality, authentic experiences, and a love for the Alps.
We warmly congratulate the Stock family and the entire team on this special milestone and wish them many more decades filled with unforgettable vacation moments, inspiring encounters, and genuine hospitality!
